Monday, June 24, 2024
HomeHealthcarePublic Schooling Marketing campaign on Entry to Reproductive Well being Care

Public Schooling Marketing campaign on Entry to Reproductive Well being Care


In November, HHS launched a public training effort to speak the supply of free and low-cost reproductive well being providers, in addition to present data concerning privateness and the appropriate to entry these providers.  We’re emphasizing two necessary messages:  1) ladies ought to make their very own selections about their well being care and a couple of) reproductive well being care is obtainable.

The marketing campaign was developed in response to President Biden’s Government Order 14076, Defending Entry to Reproductive Healthcare Companies, which tasked HHS with sharing data with the general public about tips on how to receive free or diminished value reproductive well being care providers by way of HHS-funded clinics.  This Government Order was issued after the June 2022 Dobbs v. Jackson Ladies’s Well being Group Supreme Court docket determination on abortion.

We’re directing ladies to the federal ReproductiveRights.gov web site, which incorporates data on contraception, treatment, abortion providers, and different preventive well being providers, in addition to necessary information about privateness, rights related to reproductive well being care, and the way individuals with and with out medical insurance can receive reproductive well being care.

The marketing campaign features a 15-second video and several other static advertisements designed to succeed in low-income ladies of childbearing age from 18 to 45 years outdated.  We are going to attain these ladies by way of digital media platforms – together with Google Advertisements, Fb, and Twitter – in media markets in Arizona, Missouri, Pennsylvania, West Virginia, and Wisconsin.

Along with launching the general public training marketing campaign and offering providers by way of Title X clinics,  HHS can also be dedicated to making sure the well being of all adolescents, offering prevention training and interesting youth by way of our Teen Being pregnant Prevention Program, and guaranteeing entry to youth-friendly sexual and reproductive well being providers by way of our Title X Program.

Lastly, yow will discover extra resourcesto enable you fight misinformation and disinformation about reproductive well being care from these two OPA-funded web sites: the Reproductive Well being Nationwide Coaching Middle and the Nationwide Medical Coaching Middle for Household Planning




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